Grammy Awards and Binance Declare Official Cryptocurrency Partnership

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  • Binance is the first official crypto partner of the Recording Academy.
  • The partnership targets Recording Academy celebrations and the 64th yearly Grammy Awards.
  • Binance will provide the Recording Academy web3 experiences and technology solutions.

Binance is a leading global blockchain platform and crypto provider. Also, it is the largest cryptocurrency exchange worldwide. The trading ide inked an official collaboration with Recording Academy. The agreement has Binance as the first-ever crypto partner of Academy.

The partnership aims at the 64th yearly Grammy Awards and different events over Grammy Week, including the Academy Honors celebration. Recording Academy represents all music categories, including engineers, producers, songwriters, and performers.

Binance to Offer Academy Innovative Technology Solutions

Binance will work with the Recording Academy for the whole of this year. The collaboration will involve various technology solutions and Web3 experiences for its events, members, and initiative as the certified Grammy Awards cryptocurrency partner.

The 64th Grammy Awards will air live on Sunday (3 April) from MGM Garden in Las Vegas. Yi He, Binance Co-founder, stated that the trading platform was pleased by how Recording Academy strives to meet the varying demands of its followers. He announced that Binance has similar motives, putting its people and users first. The Co-founder revealed that the Grammy deal is one of the steps toward new experiences by blockchain and lucrative things Web3 technology can offer to the entertainment sector.

Recording Academy’s co-president Panos A. Panay elaborated that Academy felt the need to collaborate with an innovative figure as it continued to grow to meet rapid changes within the music sector. Panay believes Binance would allow them to explore more monetization strategies for users and ensure an enhanced experience for music enthusiasts.

The crypto market maintains its position as an industry for the future, attracting institutions and investors from different walks of life. The marketplace seems to define our future, appearing to dominate each sector.

For now, the crypto market seems bearish. Most assets witness downswings after the massive run-ups within the past few sessions. The global cryptocurrency market cap lost 3.86% over the past 24 hours, changing hands at $2.08 trillion at this publication. Nevertheless, most market experts remain bullish as far as the long-term prospect is concerned.


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